Following the completion of our childhood physical activity and nutrition (CPAN) initiative in 2009, we knew our work on childhood obesity was not finished. Over half the children in our community were overweight or obese according to CDC standards! By April 2010, we were doing extensive research surrounding childhood obesity. Less than a year later, we were meeting with a marketing firm from Atlanta, “three”, to discuss the design of a prototype that would decrease sugary beverage consumption while increasing water consumption.
Why a “prototype”?
The Partnership focuses heavily on evaluation of our initiatives. Before going large-scale, we wanted to be sure this initiative was making an impact on the lives of children. Alongside the development of the intervention to be tested through a study/control scenario, an evaluation plan was designed. This evaluation plan utilized both qualitative and quantitative data collection to test our prototype–WOW!
Research told us this prototype HAD to be more than just a short-lived campaign. If we were going to tackle the unhealthy habits of children and their families, it had to be a sustained movement. This prototype needed to use positive peer pressure to be successful in changing behaviors.
So where are we now?
We are in the midst of year two of our “Think About What You Drink” prototype. Year one offered extremely promising and positive results! BUT, we want to be sure we are truly impacting our community, so, STAY TUNED! Or, give us a call to learn more–better yet, call 706.272.6662 to learn how you can help!